RYBELSUS TV Spot, ‘Wake Up’ 2020
Creative lead - worked on concept, script and art direction. Partnered with an awesome animation agency to produce visual style and overall production closely over zoom.

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wake up and rybelsus

For the DTC launch of Rybelsus (the first oral GLP-1), Covid shook up our production plans and helped us pivot to create a fully animated world of optimism and hope. The We All Rise ‘Wake Up’ campaign is a rally cry for people with type 2 diabetes to wake up to the possibilities and seize the day. Complete with a warm colour palette and a unique rendition of ‘You Are My Sunshine', this campaign helped Novo launch Rybelsus as the pill you take in the morning (due to its unique dosing requirements).

Created at CultHealth for Novo Nordisk w/ Copywriters: Saul Katz, Alex Feldman, ECD: Jason Kirshenblatt, Director of Animation: Darren Price, Mighty Nice Studios
Role: Creative Direction for Broadcast | Video | Print | Digital

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Rybelsus TV Spot, 'Waking Up: Possible' 2021
Worked on concept, script and art direction. Production took place after I left the agency.

RYBELSUS TV Spot, ‘Wake Up to Possibilities’ 2021
Worked on concept, script and art direction. Production took place after I left the agency.