Jody Kamen

The Melagnomes

After learning that the rates of Melanoma in young people aged 15-29 were growing faster than any other age group, we knew we had to do something. We created 4 iconic characters - The Melagnomes - to stand up against melanoma and work to promote healthy skin habits with a CTA #GetYourSkinChecked.

Created at CultHealth w/ CWs: Justin Anzalone, Alex Feldman
Role: Creative + Design Direction for Branding | Social | Digital | Experiential | Gnomenclature

During Melanoma Awareness Month, we took to the streets of NYC with a goal of spreading awareness. Our Melagnomes bracelets were designed to change colour when exposed to sunlight, directly correlating to the strength of the UV rays. These bracelets are a practical tool for monitoring sun exposure and encouraging the application of sunscreen.