rebel against time campaign

After a Duchenne muscular dystrophy (DMD) diagnosis, time is looked at in a completely new way and every moment and milestone matters tenfold. By slowing the disease progression, Emflaza defies the DMD timeline and offers more time to focus on what matters… kid stuff.

Created at CultHealth w/ Copywriter: Alex Feldman. Pitched at CultHealth and won the business!
Role: Creative Direction + Art Direction