Jody Kamen

Proudly Jewish: It’s Who We Are campaign

Role: Creative and Design Direction
Campaign concepted at UJA Federation of Greater Toronto

The campaign platform highlighted and owned the Jewish values that define the actions of its community of donors, who give their time, energy, advice, and dollars to help those less fortunate. The 2023 annual campaign surpassed it’s goal with a record-breaking $76.6M fundraised for the greatest needs of the community.

The campaign launch was a 2000 person celebration of this theme brought to life. Featuring the talented Modi and Nissim Black, and many representatives from the community, UJA told the story of who we are as a Toronto Jewish community - and the energy in the room was incredible.