fibromyalgia Disease State awareness campaign concepts

Role: Freelance Creative Direction, Art Direction
Concepts for an unbranded campaign for DTC and HCP audiences

When you have fibromyalgia, the fatigue is real and seeps into everyday tasks.

This campaign harnesses the feelings of frustration fibromyalgia patients experience on a daily basis.

Fibromyalgia Unraveled: When you have fibromyalgia, the fatigue is real and seeps into everyday tasks, making something as common as brushing your teeth painfully complex - akin to needlepoint! Adcept for DTC unbranded campaign. This is concept work using AI FPO.

Adcept for HCP unbranded campaign. This is concept work using AI FPO.

Fibromyalgia feels like a game of whack-a-mole you can’t win. Learn about the treating all the symptoms. This is concept work using AI FPO.