concepts

A selection of concepts created for pitches and new campaign explorations—some tested in research, some chosen as finalists, and others selected as the winning creative direction. These examples reflect strong strategic insight, category fluency, and conceptual range across different brands and subject matter. All rough sketches/ideas, and some utilize AI.

 
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Join the captain to see Chronic Dry Eye Syndrome differently. Eye Eye Captain grants KOLs authority as captains to speak about the ever changing landscape. Concepted and pitched at CultHealth for Allergan. 2017. CW: Justin Anzalone

Ozempic, now indicated for more. Concept to highlight the newest indication. 2023/2024ish

When you have fibromyalgia, everyday tasks are hard work. Concept for an unbranded campaign for DTC and HCP audiences. 2025

Pitch for Dove HCP business 2018. CW: Jake Schum

A campaign pitched for a new migraine treatment that is going to change the migraine belief system. Introducing the new migraine commandments, and yes, there are 10. CW: Alex Feldman

A campaign pitched for a new migraine treatment that is going to change the migraine belief system. HCP audience. Won the business!
CW: Alex Feldman

Winning pitch idea for a prescription tetracycline-class drug used to treat inflammatory lesions (pimples and bumps) of rosacea in adults.

For kids with Duchenne Muscular Dystrophy, more time is everything. This concept won the business for CultHealth and brought in their first rare disease account.

Voranigo offers 27.7 months of Progression Free Survival. That’s unique. Let’s capture the individual beauty of a still tumor.

For this pitch for Arrowhead, we look straight to the pancreas to teach us the ins and outs of FCS, to create awareness of a need for a new treatment and resources for the rare disease. 2024

Sharebite is takeout for a cause. The Take Out Hunger campaign highlights how eating your favourite meal via Sharebite helps to take out hunger in New York City. Concepted and pitched at CultHealth for Sharebite. 2017. CW: Justin Anzalone